Planting a Seed of Hope
At Bankers Life, our agents and employees witness firsthand the impact that Alzheimer's disease has on our customers, their families and their caregivers.
That's why in 2003 we established Bankers Life Forget Me Not Days, our nationwide fundraising campaign to benefit the Alzheimer's Association®.
Each year, our agents and employees go into their communities to collect donations for the Alzheimer's Association and raise awareness of the disease.
In exchange for a donation, we hand out packets of Forget-Me-Not flower seeds and ask that they be planted in honor of the more than 5 million people with Alzheimer's.
What started as a grassroots fundraiser has blossomed into a national fundraising campaign that has helped raise more than $5 million for the Alzheimer's Association through Forget Me Not Days collections and corporate donations.