Two Black business owners leaning on a counter and looking at a laptop together.

5 Ways to Support Black-Owned Businesses

February is Black History Month, a time to celebrate and honor the rich contributions and important achievements and role of Black/African Americans to our society.

One impactful way to commemorate this month is by actively supporting Black-owned businesses. This helps contribute to the economic empowerment of these entrepreneurs but also fosters a more inclusive and diverse marketplace.

Below are five ways you can show your support for Black-owned businesses throughout February and beyond.

1. Research and Discover Local and Online Black-Owned Businesses:

Start by researching and identifying Black-owned businesses in your local community and online. Amazon has a section with only Black-owned businesses listed and same with Target who has a section on their website featuring Black-owned or founded brands. Macy’s has a “diverse-owned brands” section of their website that you may want to check out as well. There’s also a website called Official Black Wallstreet where you can find all types of Black-owned products, businesses, services, restaurants, etc. By consciously choosing to patronize these businesses and resources, you directly contribute to their growth and success.

2. Promote and Share on Social Media:

Social media platforms are powerful tools for spreading awareness. Take the time to share information about your favorite Black-owned businesses, their products or services and any promotions they may have during Black History Month. Your posts can reach a wide audience and encourage others to support these businesses as well. You can also use hashtags in your posts for even greater awareness like #BlackOwnedBusiness #SupportBlackBusiness

3. Provide Positive Reviews and Testimonials:

Share your positive experiences with Black-owned businesses by leaving reviews and testimonials on platforms such as Google, Yelp or social media. Positive reviews not only boost the reputation of these businesses but also help potential customers make informed choices.

4. Invest in Black-Owned Businesses:

If you have the means, consider investing in Black-owned businesses, either directly or through crowdfunding platforms. Financial support can significantly impact a business’s growth and sustainability. Look for opportunities to become a stakeholder in ventures that align with your values and interests.

5. Educate Yourself and Others:

Take the time to educate yourself and those around you about the challenges and triumphs faced by Black entrepreneurs. Understanding the history and current landscape of Black-owned businesses fosters empathy and encourages a more inclusive mindset.

Want more? Please read our blog, For Black and African Americans Insurance Inequities Remain But Changes are Happening

And you may also be interested in our blog, The Importance of Financial Literacy for the Latinx Community

We’re here for you!

Bankers Life is here to help customers with their financial and insurance needs so please visit us at to learn more.