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The Bankers Life agent-customer relationship

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Choosing insurance coverage for you and your family can be daunting and confusing. Policy language may sound foreign to you, and it can be difficult to decide which product is best for your needs when there are hundreds to choose from.

According to a recent study, one in five working Americans received an “F” grade when it came to understanding the complexities of insurance benefits, and one in four say making insurance selections is more of a guessing game than an educated decision.1

That’s why at Bankers Life, we couple straightforward insurance products and retirement solutions with personal, face-to-face support from our agents. We’ve found customers can make informed, confident decisions when they have the trusted voice and knowledge of a Bankers Life agent helping them navigate the decision-making process.

In fact, 96% of Bankers Life customers are satisfied with their agent’s level of knowledge. One customer stated, “The process was simple and easy to understand. Our Bankers Life agent was very attentive to what we needed, and he explained everything really well so we could understand what our options were. It made the decision easy.”

Our agents aren’t just known for being knowledgeable, though. Bankers Life customers love that our agents deliver old-fashioned service with a personal touch.

House calls and friendly face-to-face interaction help our agents score 94% on the genuine care and attention they provide their customers. One Banker Life customer said, “My agent is top notch. Not only is he very informative and intelligent, but he calls regularly and comes by to visit. He even has tea with us!”

In an age of text messages, emails and call centers across the globe, Bankers Life customers find the personal attention they receive from our agents refreshing. That’s how our agents receive a 91% overall satisfaction rating and a 94% rating on their ability to understand the needs of their customers. We take pride in helping our clients by listening to and understanding their needs.

Are you ready to work with a Bankers Life agent to create a plan that helps provide security and peace of mind? Contact us today!

1Employee Benefit News, Employees struggling with critical benefits details, http://www.benefitnews.com/news/employees-struggling-with-critical-benefits-details, Noveber 13, 2016.

Source:Maritz CX, 2015 – 2016, CNO Financial Quarterly Relational Survey [Data File]

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