PEACE CORPS ALUMNI ASSOCIATION, BANKERS LIFE AND CASUALTY COMPANY REACH DEAL TO MARKET MED SUP, LONG-TERM CARE INSURANCE TO VOLUNTEERS
Sunday, January 11, 2004
NOVEMBER 1, 2004 (CHICAGO, ILL.) - Bankers Life
and Casualty Company, Chicago, reached a marketing agreement with
the National Peace Corps Association in October to offer Medicare
supplement, long-term care and possibly disability insurance to
seniors who are current and former volunteers and members.
The deal, which encompasses 36,000 former and current Peace
Corps volunteers, staff and friends of the Peace Corps, of which
almost half are over the age of 50, is the brainchild of Bankers'
agent Herb Resnick, of Cleveland, Ohio, a former Peace Corps
volunteer. Resnick set up a booth at a Peace Corps conference
earlier in 2004 and was rewarded with a high level of interest
David Bledsoe, vice president of Development at Bankers, said,
"Herb Resnick initiated the deal with the NPCA based on his own
history with the organization."
"He has a special understanding of the needs of the wonderful
seniors who have volunteered at some point in their lives to endure
hardship to help people worldwide. He's a great source of
information for us because of his personal connection with the
Peace Corps," he said.
Bankers is developing a marketing plan which will include direct
mail, direct marketing at NPCA conferences, and possible
advertising in collateral reaching Peace Corps volunteers.
Established in 1879 and headquartered at the historic
Merchandise Mart in downtown Chicago, Bankers Life and Casualty
Company focuses exclusively on the financial security needs of
seniors. The company offers a broad portfolio of health and life
insurance and retirement savings products designed especially for
seniors. These products are distributed through a national network
of professionally trained company agents. Visit us online at www.bankers.com.