BANKERS LIFE AND CASUALTY COMPANY VIDEO CAPTURES COVETED TELLY AWARD
Sunday, June 9, 2002
Video educates consumers about planning for long
CHICAGO (September 6, 2002) - Bankers Life and
Casualty Company, a leading provider of life, health and annuity
products to senior Americans, has won a Telly Award for an
innovative long term care video featuring Bankers' spokesperson and
multiple Emmy award winning actor, Dick Van Dyke.
The 3,000 Bankers career agents nationwide are using the
award-winning video, "Planning for the Long Term," to help educate
customers on preparing for long term care needs.
About Telly Awards:
The Telly Awards was founded in 1980 by a group of advertising
executives to showcase and give recognition to outstanding
television commercials, video productions and films. Over the past
22 years, the Telly Awards competition has become well-known and
"We are extremely pleased to receive such a prestigious award,"
said Dan Veto, Bankers' Chief Marketing Officer. "This award
symbolizes our dedication to the senior market for more than 30
years and the fact that we truly specialize in seniors."
In addition to Bankers, other winners in this year's competition
include Microsoft, The Boeing Company and Johnson &
About Selling to Seniors:
Bankers is addressing the growing senior health care crisis in
this country through its agents who have been trained to educate
and advise seniors and "soon to become seniors" about the need for
retirement income planning, senior health coverage and long term
The video provides Bankers agents with an excellent tool that
emphasizes the need for protection and the importance of planning
ahead. According to the Census Bureau, more than 1.3 million
Americans are currently receiving care in a nursing home. Of that
number, one million are on Medicaid, and of those who are on
Medicaid, one third were forced to "spend down" their assets to
qualify for benefits.
The video is a powerful component of a multi-faceted campaign
that includes support materials, advertising, public relations,
direct mail and strategic partnerships.
"We believe the video, with its customer testimonials and a
compelling message from Dick Van Dyke, plays a vital role in
helping senior Americans take the first step toward protecting
their futures," said Veto.
The Bankers video development team recommends the following tips
for creating successful videos:
- Get real. Make sure the video addresses real needs and offers
- Education first. Think of the video as an educational tool to
be used to help clients better understand the benefits of a
particular product or service.
- Consider your audience. Use images, language and spokespeople
that resonate with the people you want to talk to.
- Don't cut corners. Hire the services of a top quality
Indianapolis-based Creative Street, one of the country's leading
producers of high-quality film and video programming, teamed with
Bankers to produce the video.
Established in 1879 and headquartered at the historic
Merchandise Mart in downtown Chicago, Bankers Life and Casualty
Company focuses exclusively on the financial security needs of
seniors. The company offers a broad portfolio of health and life
insurance and retirement savings products designed especially for
seniors. These products are distributed through a national network
of professionally trained company agents. Visit us online at www.bankers.com.