Hearsay Social

Program Benefits

Build your personal brand and be visible 24/7 to clients.
Prospect for new clients by accessing them on channels where they already are and build a network.
It’s easy to get started - training occurs in a single hour training session - and then commit 15 minutes a week to stay active.
Stay compliant by using a library of pre-approved content, routing within the tool, and know that monitoring is in place to protect you.
Control how often you are sending messages to your audience.
Ability to create your own content relevant to your audience and network and easily route within the platform.
Access to a new lead source that was previously off-limits to agents.

Pilot Results

Active users in the pilot are having great success – a 70% lead to appointment conversion rate and 50% appointment to sale conversion rate. While participants aren’t guaranteed leads from this activity, we know that the new lead sources from social media are highly valuable. Ultimately we have found that the user gets out of it what they put into it because agents can post unlimited amounts of content beyond the preapproved library and the tool monitors their activity and flags potential incompliant material.

Training & Support

Agents will have full access to training and support during the onboarding process and during utilization of the program
New content will be created each month specifically for Hearsay agents to use on their social media profiles

Access to social media specific campaigns
Access to social media videos
Access to Bankers Life original blog content

This content will be product and industry related and position the agent as an expert in their field. By posting this content, agents remain top of mind to their social audience so that when life events occur, they may see a post that triggers them to reach out to the agent for an appointment. (Ex: Social media posts on life insurance seen by a new parent who needs to make an adjustment to their policy or open a new one)
Agents will also be able to highlight their personal brand and involvement in their community and more by creating their own unique content to post on social media

How the Program Works

How to Join

As we roll this out nationwide, we’ll have a total of 250 seats available and the cost will be $100 per quarter for the agents. Agents have the option to opt out after the close of each quarter.

Process:

If you haven’t already applied for enrollment, you can do so here. If you've already completed the survey, you have applied
Eligible applicants will be notified in early March
Pre-enrollment period begins in mid-March. Our 250 open seats will be first come first served
Onboarding + training begins April 1 for our Q2 session
If our seats are full, stay tuned. We have your application and will invite as seats open up or the program expands in 2017.

FAQs

Why do I have to pay for my use of this program?
Bankers Life covered enrollment fees during the pilot phase of this program, but in our National Rollout, agents must cover the cost of their seat license. We believe the access to the robust marketing content we provide, as well as the opportunity to maximize content on your own, will be highly valuable to the agents in personal branding efforts.

Am I allowed to do paid advertising on social media through Hearsay Social?
Unfortunately, because of legal and compliance restrictions, we are not allowing agents to perform any paid activity on social media.

I’m currently using Hearsay Social for recruiting, do I have to pay now?
Using Hearsay Social for recruiting is still free for recruiters and managers. If you are currently in recruiting and want access to the sales content, you will need to apply for the sales program and pay the $100 fee per quarter. Because the sales program involves a different type of content and higher level of monitoring for content from legal and compliance, we are charging the agents to cover the cost of the seat license. If you are interested in learning more about the social recruiting program, contact Ani Young at A.Young@Banklife.com.

How will I attend training?
Training is offered via a webinar and an on-demand training session. You do not need to travel to attend the session.

Have additional questions about the program? Email SocialMarketing@CNOinc.com

What is Hearsay Social?

Enrollment will be open March 2017 – Watch your email for your invitation to enroll